Website design
Website design
Your website design has the power to influence your customers’ impression. Discover how it can help impact the growth of your small business.
Your website is one of the most powerful tools to help boost the online presence of your small business. When it comes to its design, it is important to keep your audience in mind and ensure that it provides a positive user experience
A website design can either make or break your customers’ impressions and decisions to purchase from you. Find out how a good website design can benefit your business and how the design process works.
Benefits of a Good Website Design for Your Business
Creates a Good Impression
Website design can impact how customers perceive your business. Since your website is often the first point of contact, they will judge your business based on first impressions.
By having an up-to-date and appealing website, customers are likely to form a good impression of your business. This will encourage them to stay on your page and learn more about what you have to offer.
Helps Your Business Rank on Search Engine
A well-optimized website is crucial to your SEO strategy. Many web design elements, like mobile responsiveness, text, or navigation, can affect your ranking. For instance, businesses with mobile-friendly websites rank higher on Google search results than others that don’t. The higher the ranking, the more chances of generating customers and increasing conversions.
Builds Reputation and Trust
Having a professional and well-designed website builds your reputation. When your target audience feels comfortable with your business, they are more likely to trust you. In contrast, customers may view business websites with poor design and outdated information as unprofessional and lacking interest in customers.
That’s why you should aim for visitors to stay on your website longer. This will create more opportunities for your small business to capture leads and gain their trust.
Encourages Customer Loyalty
Your website is a reflection of your business and how you treat your customers. With a user-friendly design, your audience will feel that you’re putting enough effort into helping them. This applies to both your potential and existing customers.
Having the right web design elements provides an open and welcoming feeling to anyone visiting your site. It also increases the chances of customers returning and becoming one of your loyal patrons.
Stand out. We pride ourselves on creativity,
let us build you a website that will stand out from your competitors.
The Website Design Process
Gathering Information 
Planning 
Developing the Design 
Testing 
Launching Gathering Information 
The first step requires you to define your website’s end goal. Research is vital to determine the target audience, project requirements, competitors, and best practices to use.
Planning Strategic planning and setting up a realistic timeline are crucial to the long-term success of your web design project. In this phase, you need to sort out the programming language and tech stacks, sitemaps and wireframes, and content strategy.
Developing the Design This step involves the different design elements that will represent your business. They include logo design, font style and size, colour scheme, and other interactive elements.
Testing This step is critical in the website design process to ensure that users will not experience any issues with your website. It consists of multiple tests, such as interface, functionality, performance, usability, compatibility, and security.
Launching Launching involves transferring the website from a local server to a live server. This step is not the end of the design process. It is usually followed by a maintenance phase to ensure its continuous functionality..
We’re an innovative digital marketing agency that always puts its clients first.
While we have developed a range of digital marketing services and proven strategies over the years, the needs and objectives of our clients always come first. We’re here to listen. We’re here to grow your brand and drive your sales.
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Contact details
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Worthing West Sussex - +44 7306 086711
- info@prowlingtigermedia.co.uk
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